Engaging the Gen Z Mind

On this episode of BCL, It’s time to check in again with Brooke Hempell, senior VP at the Barna Group.  As a research firm, Barna is tracking the latest trends and changes with Gen Z, the generational name for young people between 6-22 years old – essentially anyone from Kindergarten to college. While in some ways the world is growing smaller as people share mindsets from universal media and technology – generational differences are quite real, and we need to pay attention to them. Questions of identity, belonging, and purpose are big questions all people have wrestled with through time. Of course, the answer to these questions are answered ultimately in Christ, so we need to engage people where they are on this journey. How do we as parents, educators and influencers best support, guide and encourage this generation? Stay tuned….

Barna Group’s Senior Vice President of Research, Brooke Hempell, manages the firm’s research studies, from semi-annual polls that track the pulse of Americans’ beliefs and practices, to custom studies for para-church ministries, denominations, businesses, and non-profit organizations. 

Through this work, Barna helps leaders gain insights into faith groups and the general population’s perspectives on faith and cultural issues. 

Barna Group has been conducting and analyzing primary research to understand cultural trends related to values, beliefs, attitudes, and behaviors since 1984. Prior to joining Barna, Brooke led market research engagements for clients in the pharmaceutical, financial services, and retail industries for more than 15 years. 

She earned her B.S. in Business and Marketing from Cornell University. Brooke is active in church planting and racial reconciliation ministries and lives in Atlanta, GA where her children attend Heritage Prep, a Midtown Atlanta classical Christian school.