The Latest From Barna That Impacts Your Family – Brooke Hempell

The world is changing, spinning… what are the cultural forces at work and the trends that are impacting your children and schools today? Every type of media your child consumes is educational. How can you be intentional about every hour of your child’s time and help them navigate the confusion in our culture today? Our guest Brooke Hempell is a senior vice president of Barna Group, studying the intersection of faith and culture. Join us as we discuss the trends they are seeing among Gen Z and how parents can influence their child’s response to these trends.

Brooke Hempell

Barna Group’s senior vice president, research, Brooke Hempell, has been a market research advisor for nearly 15 years, designing both qualitative and quantitative research to guide clients in new product development and positioning, brand portfolio strategy, communications planning, and sales and marketing effectiveness.

Prior to joining Barna in 2015, Brooke worked with Boston-based MaPS (Marketing and Planning Systems), HawkPartners, and London-based i-to-i research, a subsidiary of Publicis Groupe. She has served Fortune 100 clients in a range of industries, primarily pharmaceuticals, financial services, nonprofit, and retail, in the U.S. and globally.

Brooke earned her B.S. in Business Administration, Marketing, from Cornell University. She is active in church-planting and racial reconciliation ministries and lives in Atlanta, GA.


Photo by Quintin Gellar from Pexels