Barna’s VP of Research, Brooke Hempell, reveals the latest research on Gen Z’ers that shows a specific habit and rhythm among parents of engaged Christian teens that will encourage you to do the same.

Generation Z (the oldest are beginning college) is the first generation to grow up completely immersed in the iphone world which has consequently trained their behavior and reactions. They are plagued with epidemic proportions of anxiety and are reluctant to take a stand on issues for fear of offending anyone who would disagree.

Listen in and learn the behavioral traits that seem to be helping Christian parents raise teens who stay engaged with their faith, even in the face of a confusing and dark world.

Barna Group’s senior vice president, research, Brooke Hempell, has been a market research advisor for nearly 15 years, designing both qualitative and quantitative research to guide clients in new product development and positioning, brand portfolio strategy, communications planning, and sales and marketing effectiveness.

Prior to joining Barna in 2015, Brooke worked with Boston-based MaPS (Marketing and Planning Systems), HawkPartners, and London-based i-to-i research, a subsidiary of Publicis Groupe. She has served Fortune 100 clients in a range of industries, primarily pharmaceuticals, financial services, nonprofit, and retail, in the U.S. and globally.
Brooke earned her B.S. in Business Administration, Marketing, from Cornell University. She is active in church-planting and racial reconciliation ministries and lives in Atlanta, GA.

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